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In one of our previous posts about SEO, we discussed how we have been working with the guys at Maciverse.com to help them improve their SEO efforts and increase their monetization of the site.  While we were able to make significant improvements on both fronts, we were somewhat limited by the older design they were using.  Nonetheless we pushed ahead and improved their position for many terms in the search rankings and beefed up their monetization efforts as much as we could while working around the design limitation, but the time finally came when we really couldn’t move them to the next level without rethinking how their site is laid out.

The first thing we wanted to improve is how they branded themselves.  While they’ve clearly carved out their space in the tech world as Apple/Mac experts, they hadn’t used this mind share to build out a recognizable brand for themselves.  They have a great brand name that really needed to be played upon and called out in their logo… this wasn’t taking place with their old logo seen below:

When one thinks of the word ‘Maciverse’, it conjurs up ideas of ‘Mac’, ‘Apple Computers’, ‘the Universe’, ‘Planets’, and the like. While these are great thought images to work with, they were not being utilized and taken advantage of in the logo.  The Mangoco team brainstormed ideas around the words that come to mind when you think ‘Maciverse’ and then got to work on creating some logo proposals for client review.

Below is the final, approved iteration of the Maciverse logo.  We all think it does a great job of conveying a very hip and technical feel and makes a whole lot of sense for a company called Maciverse.  The next phase of this project is to do a full-site redesign now that we have a logo to build their brand from.  Come back soon to see what we’ve come up with for them!